It is important to teach your kids the anatomically correct names of their body parts as early as possible. Your son has a penis, not a “wee-wee”. Your daughter has a vulva, not “ladybits”.
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You're not just imagining it. Girls are starting to think about their ideal body at an earlier age. In her book Beauty Sick: How the Cultural Obsession with Appearance Hurts Girls and Women, psychology researcher Renee Engeln cites the infuriating data: Thirty-four per cent of five-year-old girls deliberately restrict what they eat at least "sometimes". And 28 per cent of these girls say they want their bodies to look like the women in films and on TV.