Tagged With social media management

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In social media marketing, engagement is key -- but engagement isn't an easy thing to grow. You can't force it. Taking a one-size-fits-all approach by trying to reply to every comment you receive, or start a conversation with every person on your page may come across as disingenuous or even pushy. So how do you know when to engage and when to leave it alone?

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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In social media marketing, engagement is key -- but engagement isn't an easy thing to grow. You can't force it. Taking a one-size-fits-all approach by trying to reply to every comment you receive, or start a conversation with every person on your page may come across as disingenuous or even pushy. So how do you know when to engage and when to leave it alone?