smell

  • The Travel Industry Is Capitalising on Your Sense of Smell

    The Travel Industry Is Capitalising on Your Sense of Smell

    Freshly baked bread. Newly cut grass. A salty sea breeze. Most people have a favourite smell that evokes fond memories or feelings of comfort. This sensory appeal has long been harnessed by businesses to sell scented candles, expensive perfumes, and even homes. Now it is increasingly being used in the travel industry – where airlines,…