For many years, Australia's supermarkets tacitly agreed that the cheapest loaf of bread for sale would be a 650 gram white loaf for $1. Now Woolworths and Coles have decided that's apparently too expensive, and are selling that same white loaf for 85 cents.
How much will a dollar get you? To find out, we decided to find every single house brand product you could buy in a major supermarket in Australia that sells for less than $1. The list did not turn out to be particularly long.
The Australian Competition and Consumer Commission (ACCC) is taking supermarket giant Coles to court, alleging that it has engaged in "unconscionable conduct" against suppliers. Why does that matter, and what difference might it make to your supermarket experience in the long run?
When you walk into a supermarket, you probably want to spend as little money as possible. The supermarket wants you to spend as much money as possible. Let battle commence.
