Back in February, consumer regulator the Australian Competition and Consumer Commission (ACCC) started a wide-ranging investigation into drip pricing: constantly adding extras during a purchase process so the final price ends up higher than expected or advertised. That campaign has scored a notable result today, with ticket agencies Ticketek and Ticketmaster promising to make their fees clearer to consumers.
Tagged With drip pricing
Back in February, consumer regulator the Australian Competition and Consumer Commission (ACCC) said it was preparing to take action on businesses that used "drip pricing" -- advertising a headline price but then aggressively pursuing add-on pricing. That strategy is now bearing fruit: the ACCC is taking Jetstar and Virgin to court over alleged drip pricing violations.