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  • Why You Shouldn’t Freeze Your Jeans, After All

    Why You Shouldn’t Freeze Your Jeans, After All

    There’s a longstanding piece of sartorial advice that says in order to preserve the colour and shape of premium denim, we should refrain from washing them in soap and water and instead “freeze wash” them. Specifically, seal them in a tightly closed plastic bag devoid of air and allow them to chill with the fish…