Tagged With buy now

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When the iconic US snack brand Cracker Jack decided to replace its "prize" with a QR code, it felt ominous. Instead of finding a tiny baseball card or a temporary tattoo, kids are now directed to a mobile game, which lets them share a baseball-themed picture of themselves with the Cracker Jack logo with their friends on social media. R.I.P, all that is pure. Will it ever be possible to shield kids from being tracked, analysed and bombarded with advertising - and used as advertising - if we can't do so with a classic snack?

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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When the iconic US snack brand Cracker Jack decided to replace its "prize" with a QR code, it felt ominous. Instead of finding a tiny baseball card or a temporary tattoo, kids are now directed to a mobile game, which lets them share a baseball-themed picture of themselves with the Cracker Jack logo with their friends on social media. R.I.P, all that is pure. Will it ever be possible to shield kids from being tracked, analysed and bombarded with advertising - and used as advertising - if we can't do so with a classic snack?