analytics
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Prediction: Australia Will Win The Ashes With Sports Analytics
Over the last decade or so, sports analytics has taken off. There isn’t a professional sports league on the planet that isn’t tracking athletes closely to find that extra one per cent that can elevate a competitor from the back of the field to the winner’s podium. Or in the case of cricket, the coveted…
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Meet The Tiny Sensors Hidden In Every NFL Game
The NFL, in the United States, now has RFID tracking in every player’s shoulder pads and in the balls used at every match. Delivered by Zebra Technologies, the solution brings data and analysis to players, coaches and fans. The sensor, which is small, light and lasts a year is at the core of the solution.
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Optimizely Says Good Decisions Are Not About Hippos
Innovation is not easy. It involves experimentation, taking risks and investing resources in projects that may not deliver the outcomes you want. Optimizely takes a data driven approach to testing multiple scenarios so you can make better decisions about what’s best for your business. I spoke with their new managing director for ANZ, Dan Ross,…
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Deals: How To Become A Web Marketing Pro Without A Degree
The web is (arguably) more than a place for cat videos. It’s actually a powerful tool for businesses to reach their customers, which is why so many companies are looking for great online marketing pros. Regardless of your experience, you can start your own web marketing career with the Marketing Analytics Mastery Bundle, on sale…