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</html><description>On first glance, it seems that supermarkets are offering consumers great deals these days. Many do save us money and the majority of consumers manage the task of judging the value of a deal. However, our new research shows confusion among some consumers about how much they&#x2019;re saving through price promotions.</description><thumbnail_url>https://counter.theconversation.edu.au/content/40703/count.gif</thumbnail_url></oembed>
