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<oembed><version>1.0</version><provider_name>Lifehacker Australia</provider_name><provider_url>https://www.lifehacker.com.au</provider_url><author_name>johnsmithus</author_name><author_url>https://www.lifehacker.com.au/author/johnsmithus005gmail-com/</author_url><title>Pay TV Is Almost Entirely About Sport</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="BFIHPtlWDP"&gt;&lt;a href="https://www.lifehacker.com.au/2011/05/pay-tv-is-almost-entirely-about-sport/"&gt;Pay TV Is Almost Entirely About Sport&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.lifehacker.com.au/2011/05/pay-tv-is-almost-entirely-about-sport/embed/#?secret=BFIHPtlWDP" width="600" height="338" title="&#x201C;Pay TV Is Almost Entirely About Sport&#x201D; &#x2014; Lifehacker Australia" data-secret="BFIHPtlWDP" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script&gt;
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</html><description>When we asked readers last week why they chose pay TV, the most popular response was not to have pay TV at all. But amongst those who were paying, the chief reason was sporting access &#x2014; a finding which matches up with the ratings for pay TV generally.</description></oembed>
