In the space of around four days, social media app Vero has gone from being practically unheard of, to topping app store charts, to being the internet's newest punching bag.
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You may have been hearing rumblings about a 'new' social media app that's looking to disrupt the current State of Social Media. It's been gaining more and more traction on other social media platforms over the past couple of days, even though it's been around for quite some time now. It aims to be ad-free and algorithm-averse.
But what is Vero and why should you care?