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Shared from Gizmodo

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For years now, people have been letting Unroll.me read the contents of their email inboxes, to help them unsubscribe from email spam. The service was previously endorsed by us for its effectiveness in finding and cleaning out unwanted subscriptions (and Gizmodo wrote about its iOS app release last year).

But a New York Times profile of Uber this weekend revealed, in passing, that Unroll.me, which is owned by a company called Slice Intelligence, isn't just in the business of tidying up customers' inboxes. Slice makes money by scanning its users' email for receipts, then packaging that information into intel reports on consumer habits. Uber, for example, was paying Slice to find users' Lyft receipts, so it could see how much they were spending each month, "as a proxy for the health of Lyft's business."

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.