statistics

See Exactly How Fake Your Twitter Followers Are

See Exactly How Fake Your Twitter Followers Are

My wife and I have about the same number of Twitter followers — 16k and 14k respectively — but her tweets consistently outperform mine. In fact, according to the SparkScore tool from the Twitter marketing service SparkToro, an average tweet from her gets three times as many retweets and 10…

How To Lie To Yourself And Others With Statistics

How To Lie To Yourself And Others With Statistics

Misusing statistics is one of the most powerful ways to lie. Normally, we teach you how to avoid misinterpreting statistics, but knowing how numbers are manipulated can help you spot when it happens. To that end, we’re going to show you how to make data say whatever the hell you…