Tagged With sociology

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In a very simple version of the “tipping point” theory, a new paper says that in groups of anywhere from 100 to 100,000, just 25 to 31 per cent of the group can set a new behavioural norm for the whole group. This finding is drawn from just one study using online participants, so its results shouldn’t be exaggerated, but it at least shows a consistent pattern in how a minority of group members can change the mind of a majority.

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Who do you tell your deepest, darkest secrets to and why?

In high school, I only remember scrawling names of crushes on my pencil case and, as an adult, I feel like I'm pretty considered with the information I want to keep to myself - but I do know a few of my friends curliest tales. Now I know why - new research shows the kind of personality traits you need to get people to tell you their secrets.

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Normally, the things around us become damaged after experiencing an unexpected disruption or shock. But there are aspects to our world that actually get better after a setback. Here's why things that don't kill us can sometimes make us stronger.