In a very simple version of the “tipping point” theory, a new paper says that in groups of anywhere from 100 to 100,000, just 25 to 31 per cent of the group can set a new behavioural norm for the whole group. This finding is drawn from just one study using online participants, so its results shouldn’t be exaggerated, but it at least shows a consistent pattern in how a minority of group members can change the mind of a majority.
Tagged With sociology
Who do you tell your deepest, darkest secrets to and why?
In high school, I only remember scrawling names of crushes on my pencil case and, as an adult, I feel like I'm pretty considered with the information I want to keep to myself - but I do know a few of my friends curliest tales. Now I know why - new research shows the kind of personality traits you need to get people to tell you their secrets.