Tagged With prescription drugs

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New drugs are the ones you hear about most. Drug companies can charge more for brand-new drugs before generics horn in on the territory, so it pays to advertise them and to fund studies that get doctors thinking about how great they are. Older drugs don't get as much press.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

3

New drugs are the ones you hear about most. Drug companies can charge more for brand-new drugs before generics horn in on the territory, so it pays to advertise them and to fund studies that get doctors thinking about how great they are. Older drugs don't get as much press.