Podcasting was meant to be the great democratisation of the mass media. Suddenly, anyone with a recorder and an internet connection could create their own custom radio show, distribute it to a global audience of millions and reap a massive harvest of advertising and endorsement dollars. But, like many new technologies, there were some early winners who faded away once the initial buzz faded. Today, the most successful podcasts often come from commercial radio networks, with amateurs struggling to carve out a niche.
So, what does it take to create a great podcast? I spoke with Guy Scott-Wilson, the Content Director at Acast Australia to find out.