In a very simple version of the “tipping point” theory, a new paper says that in groups of anywhere from 100 to 100,000, just 25 to 31 per cent of the group can set a new behavioural norm for the whole group. This finding is drawn from just one study using online participants, so its results shouldn’t be exaggerated, but it at least shows a consistent pattern in how a minority of group members can change the mind of a majority.
Tagged With persuasion
Whether it’s getting your partner to do more housework or making your colleagues back your latest idea, we all end up spending a considerable amount of time trying to persuade or even manipulate others.
So can science offer any clever tricks to get people to do what we want, without resorting to bullying them? It’s complicated, but some 30 years of psychological research suggests there might just be a few methods that are worth a try.
Arguments aren't won with information; they're resolved with rhetoric, the art of persuasion. In Thank You For Arguing, author Jay Heinrichs reveals the secrets to mastering rhetoric, identifying logical fallacies, getting what you want through persuasion and keeping arguments from turning into nasty fights.