persuasion

  • How To Be More Persuasive, According To Science

    Whether it’s getting your partner to do more housework or making your colleagues back your latest idea, we all end up spending a considerable amount of time trying to persuade or even manipulate others. So can science offer any clever tricks to get people to do what we want, without resorting to bullying them? It’s…


  • Quarter Of A Group Can Change Everyone’s Behaviour

    Quarter Of A Group Can Change Everyone’s Behaviour

    In a very simple version of the “tipping point” theory, a new paper says that in groups of anywhere from 100 to 100,000, just 25 to 31 per cent of the group can set a new behavioural norm for the whole group. This finding is drawn from just one study using online participants, so its…