Tagged With native

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We're often told that consumers prefer native mobile apps to mobile-optimised web sites, but does that mean organisations have to deliver them? An analysis of Australia's big four banks by Forrester suggests that a mixed approach -- using native functions when helpful, but linking to web sites otherwise -- delivers good results.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

10

We're often told that consumers prefer native mobile apps to mobile-optimised web sites, but does that mean organisations have to deliver them? An analysis of Australia's big four banks by Forrester suggests that a mixed approach -- using native functions when helpful, but linking to web sites otherwise -- delivers good results.