It will be the first question that's asked if you're trying to persuade your bosses to upgrade existing IT or install something new: what's the return on investment? It's a good question, but remember this: it's not necessarily the right question.
Tagged With myths and realities
Big data is constantly spoken of as a key IT trend, but what does the phrase "big data" actually mean? Stripped of vendor hype and management panic, it amounts to this: huge volumes of seemingly disconnected data which could provide useful actionable business insights -- provided you can work out the right way to analyse it all.