I looked at MyFiziq a while ago. The basic premise of their app and service is that they can conduct an accurate body scan, using your smartphone's camera and a bunch of algorithms calculate your body composition with a high degree of accuracy. While there are scales that can tell you your body-fat percentage or do can pay for a DEXA scan (figure on around $100 for each scan). MyFiziq gives comparable results. They've now signed a deal with Fitocracy, a huge health and fitness focussed social network, to offer their scanning tech as part of the on-boarding process for people looking to get fitter and track their progress.
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Local start up MyFiziq wants to change the way we measure the progress of our exercise and diet programs. By using your smartphone camera and measuring over 70,000 data points on the body, they claim to be so accurate the health, insurance and fitness markets are interested in buying or leasing the tech.