In an apparent last-ditch effort to combat the looming threat of Amazon, Myer has launched an online shopping portal dubbed the Myer Market. The store currently offers an eclectic range of products spread across six categories: Home & Living, Electronics, Kids & Baby, Outdoor Recreation, Health & Wellness and Experiences. We take a look at the prices.

Myer has built the world’s first virtual reality department store and it's giving away free VR headsets to get customers plugged in. There are 15,000 "shoptical" headsets up for grabs. Here's how to snag your own.

Australian department store retailers David Jones (DJ) and Myer have both recently moved to rationalise the number of clothing brands they offer in their stores. This strategy brings two common retail sayings to mind. First "to win in retail, you can't be everything to everyone", and second, "if you're not growing, you're going backwards".

In this reporting season it would be hard to find two companies more different than well-known Australian airline Qantas and retailing giant Myer.

Online retail in Australia is still in its infancy, as the current state of Myer's online store demonstrates -- or would, if it was actually working right now.

Department store chain Myer reported worse-than-expected results today, and Myer CEO Bernie Brookes was quick to cite two familiar reasons: employment costs are too high and Myer is disadvantaged because online retailers from overseas aren't required to pay GST. It's a highly selective argument, and very poor basis for claiming that we need to change the rules for online shopping.

Myer CEO Bernie Brookes was in the news yesterday, complaining that it's too expensive to employ staff because holiday agreements mean that Myer has to pay at least $62 an hour for the privilege. He argues that being internationally competitive would require paying around one-ninth of that figure. Let's put this in perspective: on a conservative estimate and with no leave loading whatsoever, Brookes gets paid more than 10 times as much per hour as Myer permanent employees earn on a public holiday, and 16 times more than casual staff.

From tomorrow until April 21, Myer has 25 per cent off all iTunes cards -- an excellent and unusually long-running discount. Stocking up could be prudent.

From tomorrow until February 26, Myer has the familiar but always welcome $30 for a pair of $20 iTunes cards deal. Nice to see it around for more than a week.