metaphor

  • How to Use Metaphors to Keep People Attentive and Engaged

    How to Use Metaphors to Keep People Attentive and Engaged

    Whether you’re addressing a group of people at work, or having a one-on-one conversation with a friend, you have the challenge of competing for their attention with their phone (and everything on it). And beyond that, there’s the question of whether they’ll actually retain anything you’ve told them.