If you've been on social media lately, you've probably noticed that memes are king (among a certain demographic, at least). It's no wonder brands have been jumping on the memewagon ever since the term first entered popular consciousness, with results ranging from hugely successful to downright disastrous. Have you been thinking of taking up this double-edged blade for your social media campaign? Read on for more to help you decide whether memes are truly suitable for your business.