Tagged With influencers

Shared from Gizmodo


Thanks to Cambridge Analytica and Facebook, more people becoming aware of "microtargeting" campaigns on social media. Used by pretty much every company on the internet, these are designed to change your behavior. They might be encouraging you to vote for a certain candidate or to buy certain products.

But what role do influencers - the celebrities of Instagram, YouTube and Snapchat - play in all of this?