The promise of a “how it’s made” video is that it will surprise you. That’s obvious in this collection of the best “process porn” videos of 2018 from design blog Core77. Each video snaps something into place in your brain: oh, that’s how that works!
Tagged With how its made
Video: “Ugh, saltwater taffy is kind of gross.” That’s what Marisa Wu thought years ago, when a colleague suggested she make some of her own. But then she investigated and figured out how to cook taffy flavoured by real ingredients, not lab-created chemicals. Now Wu runs Salty Road Taffy, a popular high-end taffy brand where the banana flavour tastes like (and is made with) real bananas, where each recipe is carefully calibrated and made on antique equipment.
Wu gave us a video tour of the taffy factory, and talked about juggling production, marketing, and other aspects of her small business from a desk on the factory floor.
Video: Before How It's Made there were Sesame Street's video factory tours: The peanut butter factory dubbed with bluegrass, the postage factory printing dog stamps, the chewing gum factory narrated by excitable children, the '70s-arse cheese artisans, the boisterous hamburger bun factory. The smell of Crayola still makes me think of the clicky-clacky marimba soundtrack from the crayon factory. Each video helps you understand the basic process behind a manufactured item, but it also helps you appreciate the workers who handle the process, and just how skilled their work can be. And the soundtracks and narration leave a specific visceral impression that the bare footage couldn't convey alone.