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house brands
On January 26, 2011, grocery retailer Coles fired the first salvo in what would soon be dubbed the “supermarket price wars” by reducing the price of its own-brand milk to $1 per litre. Woolworths immediately responded.
How much will a dollar get you? To find out, we decided to find every single house brand product you could buy in a major supermarket in Australia that sells for less than $1. The list did not turn out to be particularly long.
Woolworths is introducing a new round of permanent price cuts on some of its more popular lines, maintaining its ongoing war with Coles to claim your food-spending dollar. Those reductions will be welcome if they cover products you regularly buy, but careful shopping and a sensible choice of store brands…
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