Tagged With gift cards


Scary story time: You give someone a thoughtful gift certificate, maybe for a massage at the spa they have been eyeing, or for the drawing class they have been talking about wanting to take. You lay out the cash, give them the card. They are thrilled! They thank you. And then, they don't use it.


Apple's system for reading codes from their gift cards looks simple but, behind it, there's quite a bit of complexity. The simple process of holding a card up to a camera for the code to be read involves lots of validation and other steps to make the process as seamless as possible. Equinux wanted to create their own promo cards, using the same system, and went on a deep dive to reverse engineer Apple's system in making their own cards.


Gift cards get a bad rap because they're not really a gift, but rather a placeholder for one. When you give a gift card you come across as lazy and unthoughtful even when you have good cause. Fortunately, all it takes is a little message that explains your reasoning to turn a gift card into something really exciting. Dr Susan Newman, writing for Psychology Today, explains why.


Money off on gift cards is rare, so this could be worth snapping up: members of the NRMA, RACQ, RACT and AA Northern Territory can order Wish Gift Cards (usable in any Woolworths, Big W, Dan Murphy's, Dick Smith and other Woolworths' group outlets) for 5 per cent off.