Tagged With food shopping

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Last week, egg producer Snowdale Holdings was penalised A$1 million for falsely labelling their eggs as free-range. Snowdale, one of the biggest producers in the Australian market, owns brands including Eggs by Ellah, Swan Valley Free Range, and Wanneroo Free Range.

Given the significantly higher prices generally charged for free-range eggs, you could be forgiven for having doubts over what you’re getting in the supermarket. Even when egg cartons are legally accurate, the government definition of “free range” might not mean what you think it does.

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We all have different methods for shopping. The way most of us shop however -- slowly dragging a cart around, maybe taking a rough list -- provides many benefits for the supermarket while offering very few to the shopper.

This is because supermarkets use a lot of psychological tricks in-store. But by being aware of these mind games, and changing the way you shop, you can easily save time, money and effort.