Tagged With food labels

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Last week, egg producer Snowdale Holdings was penalised A$1 million for falsely labelling their eggs as free-range. Snowdale, one of the biggest producers in the Australian market, owns brands including Eggs by Ellah, Swan Valley Free Range, and Wanneroo Free Range.

Given the significantly higher prices generally charged for free-range eggs, you could be forgiven for having doubts over what you’re getting in the supermarket. Even when egg cartons are legally accurate, the government definition of “free range” might not mean what you think it does.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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Last week, egg producer Snowdale Holdings was penalised A$1 million for falsely labelling their eggs as free-range. Snowdale, one of the biggest producers in the Australian market, owns brands including Eggs by Ellah, Swan Valley Free Range, and Wanneroo Free Range.

Given the significantly higher prices generally charged for free-range eggs, you could be forgiven for having doubts over what you’re getting in the supermarket. Even when egg cartons are legally accurate, the government definition of “free range” might not mean what you think it does.