flybuys

  • Why Supermarket Loyalty Schemes Aren’t So Special

    anguskidman

    5

    If you’re a member of Woolworths’ Everyday Rewards or Coles’ flybuys scheme, you’ll be used to receiving regular emails promising “special” offers and “bonus” deals that are just for you. But don’t delude yourself: 9.5 million Australians are signed up to those schemes.

  • flybuys Needs To Cut Back On The Emails

    anguskidman

    16

    When we recently looked at how the new flybuys isn’t particularly good value, a few readers argued that it was unfair to claim that Coles would “aggressively bombard you with offers”. Having received three emails from flybuys in the course of a week, I’d say that the marketing is well and truly on. What can…

  • Remember The Golden Rule With Reward Activation

    anguskidman

    15

    Coles’ FlyBuys has recently joined Woolworths’ Everyday Rewards in offering “activated rewards”: deals which only apply if you click on a link to activate them and then spend a specified amount of money within a specified time frame. Lifehacker’s advice on these remains unchanged: they’re a good idea if they offer you a saving on…