Tagged With entrpreneurship

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Naming things is hard, especially if the name needs to be unique. Over the years I've worked for sites named Urlesque (rhymes with burlesque, it's about memes), Slacktory (it's a factory for slacking) and Valleywag (which came scarily close to being called "Boomshank"). I always loved the evocative site names of the Gizmodo network. Sploid connotes splatter, tabloids and explosions; Deadspin promises ESPN with an unexpected angle; Kotaku puts the slightest spin on the Japanese term for obsessive nerdy interest. More famous names like Instagram, Medium and Upworthy also compactly convey multiple meanings. The same approach is popular for fictional character names: Darth Vader, Voldemort and Ebenezer Scrooge read immediately as bad guys.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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Naming things is hard, especially if the name needs to be unique. Over the years I've worked for sites named Urlesque (rhymes with burlesque, it's about memes), Slacktory (it's a factory for slacking) and Valleywag (which came scarily close to being called "Boomshank"). I always loved the evocative site names of the Gizmodo network. Sploid connotes splatter, tabloids and explosions; Deadspin promises ESPN with an unexpected angle; Kotaku puts the slightest spin on the Japanese term for obsessive nerdy interest. More famous names like Instagram, Medium and Upworthy also compactly convey multiple meanings. The same approach is popular for fictional character names: Darth Vader, Voldemort and Ebenezer Scrooge read immediately as bad guys.