Sirita Wright is on a mission. Cannabis laws are changing rapidly all over the world, which means that entrepreneurs are turning their attention toward the booming industry. Currently, however, the majority of cannabis business owners are white — a fact that Sirita wants to help change. With her media company EstroHaze, Sirita and her co-founders offer women of colour a space to learn about the numerous lifestyle and business opportunities that the cannabis industry offers.
As she said in an NBC interview, “I am unapologetic. Cannabis is saving lives, creating jobs and a huge opportunity for people of colour to attain generational wealth.” This is how she works.