Tagged With earnings report

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You've probably heard the saying that if you're getting the product for free, then you probably are the product. The most recent earnings report from Fitbit might be the ultimate proof. While its fitness wearables cost a pretty penny, they're almost useless without the backend services that collate and give meaning to your data. Now, on the back of a US$113M loss on almost US$400M of revenue, the company is looking for ways to monetise all those steps and activities.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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You've probably heard the saying that if you're getting the product for free, then you probably are the product. The most recent earnings report from Fitbit might be the ultimate proof. While its fitness wearables cost a pretty penny, they're almost useless without the backend services that collate and give meaning to your data. Now, on the back of a US$113M loss on almost US$400M of revenue, the company is looking for ways to monetise all those steps and activities.