Tagged With diet soda

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Pepsi Max will soon be dead. In a bid to reverse tanking sales, PepsiCo has made the unusual decision to re-brand the diet soft drink as "Pepsi Zero Sugar". Apparently, a significant segment of the population didn't realise is was sugar-free so they're spelling it out on the label. (With any luck, this will mean an end to those stupid "live life to the max" adverts. Hurrah!)

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.