Tagged With developement

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While I was in the US recently, I was surprised by a billboard I saw, that was overlooking Canal Street in New Orleans. It was advertising a company whose entire business was built around selling APIs. Tech advertising in the US is always interesting - I've saw ads on TV discussing IoT three or four years ago and when you drive through parts of California advertising for tech companies is common.

But the move towards APIs is fascinating as it signals a major change in how software development happens and what the next generation of applications will bring.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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While I was in the US recently, I was surprised by a billboard I saw, that was overlooking Canal Street in New Orleans. It was advertising a company whose entire business was built around selling APIs. Tech advertising in the US is always interesting - I've saw ads on TV discussing IoT three or four years ago and when you drive through parts of California advertising for tech companies is common.

But the move towards APIs is fascinating as it signals a major change in how software development happens and what the next generation of applications will bring.