Thanks to the cult of Apple and other companies with slick products or presentation, it’s become stylish to talk about applying “design principles” to other disciplines. But according to designer Rie Nørregaard, the key design lesson we should all learn is one that many designers are still learning themselves: designing for more than the “default” user.
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As the lead product designer at WhatsApp, Charlie Deets makes decisions that affect over 1.5 billion users each month. That means solving some unusual challenges, such as building a chat interface that even illiterate users can navigate. It also means distinguishing WhatsApp's visual "stories" feature from similar features in Snapchat and Instagram.