We've all been online when an ad or "sponsored post" appears that seems to a little more about you than you expect or want. It might be a post spruiking enagement rings or a dating agency following a change in relationship status that you thought had been kept private, or offers to buy a product of a personal nature. While in some contexts, those offers might be helpful, some of us may find them creepy. And that's what a recent report found.
Tagged With customer experience
Businesses have a lot to do when it comes to customer experience. Customers want their interactions to be easy and always right. And businesses want to contain costs, boost revenue and increase loyalty. These were the key messages Nancy Treaster, SVP and GM of Strategic Operations for Verint focussed on when looking at innovations the company is bringing to the way businesses interact with customers.
Daniel Bergan is Westpac's lead on customer experience and has been at the forefront of the bank's recent technology transformation. Despite Westpac being around for 200 years, Bergan says the company has gone through many transformations. But the pace of change has accelerated recently. At the Verint Engage conference held in Melbourne on 6-7 September, he spoke about this transformation and how it impacts customer interactions.