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branding
Journalists, and bloggers who pose as journalists, get a lot of pitches over email. I get about 20 a day, so I’m pretty heavy on the archive button. But if you’re trying to pitch something you’ve worked on, and you aren’t a professional publicist, you’re actually at an advantage. Last…
About a week ago, I received a press release letting me know that Dropbox was updating their style guidelines with new typefaces and colours. To be honest, I didn’t think it was that interesting. But that new look is making an appearance in app and online updates now. And not…
![12 World-Famous Companies That Used To Have Rubbish Names [Infographic]](https://imgix.lifehacker.com.au/content/uploads/sites/4/2016/12/Pepsi.jpg?ar=16%3A9&auto=format&fit=crop&q=65&w=800)
A few months ago, Woolworths decided to replace its entry-level Homebrand range with the similar “Woolworths Essentials” in a bid to address consumer perceptions of low quality. Now, it’s giving the same treatment to the mid-tier Select label. The only reason to care about this is that Woolworths’ private label…
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