Tagged With branding

3

Dear Lifehacker, Would you be able to suggest some merchandise to put my small business logo on? (Aside from the obvious calendar and business card options.) I want something useful like a mug, but that's cool/quirky enough to stand out and be noticed. The aim is to get people talking about our brand without having to spend a fortune. Any ideas?

4

About a week ago, I received a press release letting me know that Dropbox was updating their style guidelines with new typefaces and colours. To be honest, I didn't think it was that interesting. But that new look is making an appearance in app and online updates now. And not everyone is happy.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

0

Naming things is hard, especially if the name needs to be unique. Over the years I've worked for sites named Urlesque (rhymes with burlesque, it's about memes), Slacktory (it's a factory for slacking) and Valleywag (which came scarily close to being called "Boomshank"). I always loved the evocative site names of the Gizmodo network. Sploid connotes splatter, tabloids and explosions; Deadspin promises ESPN with an unexpected angle; Kotaku puts the slightest spin on the Japanese term for obsessive nerdy interest. More famous names like Instagram, Medium and Upworthy also compactly convey multiple meanings. The same approach is popular for fictional character names: Darth Vader, Voldemort and Ebenezer Scrooge read immediately as bad guys.

2

Branding is incredibly important when you're trying to build a new business. Sometimes, a company strikes gold on the very first try and their brand becomes instantly iconic. Other times, the name fails to register with customers and a return to the drawing board is required. This infographic reveals what 12 famous brands used to be called: from Pepsi Cola (formerly "Brad's Drink") to Nike ("Blue Ribbon Sports"). We think they made the right choice.

15

A few months ago, Woolworths decided to replace its entry-level Homebrand range with the similar "Woolworths Essentials" in a bid to address consumer perceptions of low quality. Now, it's giving the same treatment to the mid-tier Select label. The only reason to care about this is that Woolworths' private label products will soon be cheaper.