branding

How To Pitch To A Journalist

How To Pitch To A Journalist

Journalists, and bloggers who pose as journalists, get a lot of pitches over email. I get about 20 a day, so I’m pretty heavy on the archive button. But if you’re trying to pitch something you’ve worked on, and you aren’t a professional publicist, you’re actually at an advantage. Last…

Woolworths Just Killed Off Its Entire Select Range

Woolworths Just Killed Off Its Entire Select Range

A few months ago, Woolworths decided to replace its entry-level Homebrand range with the similar “Woolworths Essentials” in a bid to address consumer perceptions of low quality. Now, it’s giving the same treatment to the mid-tier Select label. The only reason to care about this is that Woolworths’ private label…