AWS has grown from a basic infrastructure as a service company into a gargantuan set of services that cover legacy and emerging technologies. And as businesses that have grown alongside AWS have acquired more services managing that tech stack has become more complex and costly.

The Lifestyle and Fitness Group, which includes well known brands such as Fitness First, Goodlife Health Clubs, Barry's Bootcamp, Jetts Fitness, Zap Fitness and Loup faced this challenge. Here's how they consolidated, saved money and enabled new opportunities by better understanding its AWS stack.

In our multi-screen world where video on demand is expected, the challenge is delivering high quality video that can scale to all the different screen sizes and resolutions people use. For broadcasters, who already have the cameras and people in place, being able to deliver the content to any endpoint, is critical. That's where AWS Elemental fits in.

While the likes of Microsoft, Apple and other well known brands get most of the attention in the tech press, there's one company that has been there all the way since the birth of personal computing. Intel's processors and memory chips have been a foundational part of the world we live in for decades. But with many companies now entering the silicon business, Intel's market dominance is reducing.

One of the complaints people make about the iPad, particularly the larger iPad Pro, is that it fails as a serious productivity machine because it lacks support for pointing devices such as mice. AWS has addressed that by adding support for the SwiftPoint GT mouse to Amazon WorkSpaces.

Genome.one sequences and interprets genomes to provide diagnoses to people affected by genetic diseases or who have a predisposition to specific genetic conditions. What separates them from the likes of 23andMe and Ancestry.com's services is that Genome.one's goal is to provide information that is meaningful in a clinical sense. At the recent AWS Summit held in Sydney, I spoke with Associate Professor Marcel Dinger, from the Garvan Institute of Medical Research and CEO of Genome.one, about the evolution of this field and how cloud computing has been an enabler as the company navigates the risks of using cloud systems for such personal data.

The Australian Marriage Law Postal Survey wasn't just carried out using bits of paper deposited into mailboxes. A significant number of voters chose to fill in their form online. There were just a few weeks from then the government announced the survey to the survey period commencing. And, as the Australian Bureau of Statistics (ABS) was conducting the survey, that meant new systems had to be developed and deployed very quickly - something government agencies aren't well known for.

The 2018 Gold Coast Commonwealth Games might not be as big an event in global terms as the Olympics but they represent a watershed moment in Australian sports broadcasting. Clive Dickens is the COO of Seven West Media and leads the team that is bringing an unprecedented amount of broadcast and streamed sports content across the world. Seven West Media doesn't just have the local broadcast rights - they are also the host broadcaster which means they provide the images used by all the other international broadcasters covering the games. I spoke with Dickens at this week's AWS Summit about how they bring thousands of hours of sport to global audiences watching on everything from a 3.5 inch smartphone to massive screens in homes, pubs and clubs across the world.

AWS PrivateLink allows AWS users to securely connect to cloud services without exposing those services to the broader Internet. Since its release in 2009, PrivateLink was limited to AWS services using the virtual private cloud service. At the re:Invent conference, taking place in Las Vegas, Amazon has announced support for third-party SaaS services so PrivateLink can be used more broadly.

At this weeks's re:Invent conference, Amazon announced a new service for developers looking to create AR, VR and 3D apps. Sumerian lets developers build realistic virtual environments, populate them with 3D objects and animated characters, and script how they interact with each other and the application’s users.

Amazon has announced a new secret region - I'm not sure why they're calling it a Secret Region given they 've announced it - for workloads up to Secret U.S. security classification level. If you've need to run workloads that require higher security than AWS' regular services then this is for you.

When it comes to choosing a cloud computing platform, companies look for solutions that deliver storage, power, and scalability, which is why Amazon Web Services dominates as the world's largest cloud computing platform. Understanding the nuts and bolts of AWS can make you a hot commodity in the job market, and with the AWS Solution Architect Certification Training Bundle, you can get started for over 90 percent off.

Last week, during Microsoft's annual Ignite shindig, the company unveiled the latest version of their database platform SQL Server. SQL Server 2017 adds a bunch of new features as well as performance and compatibility tweaks so that the Windows and Linux versions are more alike than ever before. And, the new platform is also available on AWS' EC2.

Veeam has announced new data protection and availability software for Azure hybrid cloud environments. This means a single backup, recovery and availability solution can cover you across multiple cloud platforms as well as your own data centre.

Elastic GPUs are GPU resources that can be attached to an Amazon EC2 instance to accelerate the graphics performance of applications. Elastic GPUs come in several different memory capacities and offer the flexibility to choose the right compute, memory, and storage balance for your application. They're best suited for applications that require a small or intermittent amount of additional GPU power.

Splunk's new Insights for AWS Cloud Monitoring provides end-to-end security, operational and cost management insights on AWS. It delivers an analytics-based approach to cloud monitoring and provides end-to-end visibility into a customer’s AWS infrastructure, delivering real-time awareness of performance, health, configuration, security and infrastructure spend.

Few things instill more fear when I think of network architecture and security than thousands of tiny devices collecting and sending data across a network. The Internet of Things is a rising tide that will mean there will be between five and ten devices connected to the Internet for every many, woman and child on the planet before the decade is out. A recent experiment sought to discover whether a serverless architecture was worth exploring when deploying an IoT solution.

As we move away from the era of deploying servers - physical or virtual - in order to run applications, developers need to move towards building applications in different ways. AWS has published a guide on building server less web apps that guides you through the process. Of course, it's all very AWS-centric but it looks like a good place to begin a journey down the road of developing server less apps.

DynamoDB is Amazon’s database platform for those applications where you need a database but aren’t interested in setting up a server and all the other rigmarole that goes with it. DynamoDB uses a provisioned capacity model. You set the amount of read and write capacity required by your applications and change provisioning for your table with an API call or button click in the AWS Management Console. Now, DynamoDB has new settings that will auto scale as your needs change.

Pretty much every week I receive a research report, often sponsored by a large IT vendor, telling me about the IT skills shortage. Most of them are focussed on infosec but today's instalment of the "Great IT Skills Shortage" came from AWS.

At the AWS Summit being held in Auckland, analysis from job site Indeed shows job listings for AWS-related roles has increased by 153% over the last three years. It's time for IT employers to do something about it. There's no IT skills shortage. But I think there's a massive shortfall in career investment by incumbent and prospective employers.