When it comes to presenting yourself online – such as your profile pic for Facebook or even Tinder – which type of photo do you chose? The selfie you’ve taken after careful consideration of lighting, hair and maybe makeup? (No doubt, you look great!) Or the group photo with friends, possibly less styled, but that captures a moment among peers?
It might come as a surprise that it’s the group photo will make you look more attractive – it’s a phenomenon known as the “cheerleader effect”.