At the turn of the century, the world's leading companies discovered this newfangled thing called the internet. Ever since, there has been an endless procession of PR stunts masquerading as April Fools' gags come April 1. As annual traditions go, it's somewhere between ostentatious Christmas lights and Talk Like A Pirate Day on the annoyance scale.

Most of their output is pretty groan worthy - but among the lame jokes and cynical hard sells are a few genuinely inspired creations. Some perfectly skate the line between ludicrous and plausible while others are just plain funny. Here are the best fake ads and products of 2018 so far.