Everything You Need to Know About Kin Fertility’s New Prenatal Vitamins

Everything You Need to Know About Kin Fertility’s New Prenatal Vitamins
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If you’re looking to start your pregnancy journey, or have recently fallen pregnant, you’re probably feeling overwhelmed by the amount of information out there for soon-to-be parents. One of the main things that typically causes discourse in the early days of pregnancy is whether or not you should be taking a prenatal vitamin.

A prenatal vitamin is typically advised by health professionals when a woman experiences consistent nausea or vomiting during pregnancy. When overcome with things like morning sickness, many women tend to eat less, which can lead them to be at risk of becoming nutrient deficient. That’s where a prenatal vitamin comes in, to help ensure a woman is getting the correct nutritional needs throughout pregnancy.

If the question you’re asking yourself isn’t should you be taking one, and rather, which one is going to work best for you? Allow us to introduce you to Australian startup, Kin Fertility. Kin decided to formulate its own prenatal vitamin that is designed specifically to support the baby’s growth and assist with replenishing mum’s nutrient deficits during the pregnancy period.

Kin Fertility prenatal vitamin
Image: Kin

The Kin Prenatal is formulated with 12 highly bioavailable forms of clinically-backed ingredients (read: how easily the body can use the nutrients) that are important for bub’s growth and mum’s nutrition. Kin’s Prenatal also aims to reduce the side effects that women typically experience from traditional prenatal vitamins. It does this by omitting any nasties such as GMO ingredients, artificial colours, major allergens and excess ingredients that the body struggles to absorb.

When formulating the prenatal, Kin also looked at some of the most common pain points women have when it comes to prenatal vitamins and aimed to address these issues in its formula.

For example, at least one in three people have a common genetic variant (known as the MTHFR gene) that makes it difficult to absorb folic acid (the most sought-after ingredient in prenatal vitamins), so Kin uses an activated form of folic acid called methylated folate. By using methylated folate, Kin’s prenatal allows people to reap the critical benefits which include assisting healthy red blood cell production and supporting healthy foetal development.

Kin Fertility prenatal vitamin
Image: Kin

A lot of women (approx. 38%) also suffer from anaemia, and during pregnancy, your body needs up to 300% more iron, so the Kin prenatal is formulated with a bioavailable form of iron called ferrochel is more easily absorbed by the body. And, according to Kin, unlike many other iron supplements on the market, this one won’t make you constipated.

The last ingredient that’s important to point out is choline. Approximately 90%–95% of pregnant women consume less choline than the adequate intake during pregnancy. It’s also not found in traditional prenatal vitamins, despite being a critical vitamin for a baby’s brain development. The Kin prenatal contains choline in its most absorbable form (the bitartrate salt form) which is easier for the body to utilise than pure choline.

Alongside a prenatal vitamin for women, Kin has also formulated a postnatal vitamin and a male prenatal all in the most optimal and bioavailable nutrient forms.

You can try the Kin prenatal vitamins for a one-off purchase of $45, or subscribe and save up to $19. If you do opt for the subscription model, you can cancel at any time.

If you’re interested in learning more about Kin’s prenatal vitamin, you can check out the Kin website here.


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At Lifehacker, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.

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