Foxtel has announced a new tiered loyalty program for its customers dubbed Foxtel First. The rewards-based program divies out perks based on how long you've been with the service. Here's what you need to know.
Australia's streaming services are waiting with bated breath as the days tick down toward Disney+'s release in Australia. The sheer content offering has already wowed Australians and given it's all available for a reasonable $8 per month, it's going to be tough to beat. But for many of us who are already signed up to one or more services, what we really want to know is whether content will be purged by Disney's cold vice. Foxtel has confirmed to Lifehacker Australia what exactly is going to happen when the entertainment megalith heads down under with its new service. Here's everything you need to know.
What's Foxtel announced?
Foxtel announced on 30 October it was introducing a loyalty program called Foxtel First. It follows the general principle of loyalty programs — the longer you've been with Foxtel, the more benefits you get. These can range from receiving awards such as tickets to sporting events to advance access to shows as well as free product installations and priority customer service but it's only available for customer with a set top box. If you've been subscribed to Foxtel Now, without a set top box subscription, you won't be able to access the rewards.
"The launch of Foxtel First is about recognising our customers' loyalty based on how long they have been with us. It delivers customers more value through experiences and benefits which only get better the longer they have been with us," CEO Patrick Delany said.
"The great thing about Foxtel First is it's free to join and this is only the beginning. Foxtel First will continue to grow with more benefits and more rewards to be added in the coming months."
How does it work?
The loyalty program is broken up into four tiers depending on how long you've been a customer. There's Bronze for customers who've been with Foxtel for 0 to 3 years, Silver for 3 to 8 years, Gold for 8 to 15 years as well as Diamond for more than 15 years. Once you tick over to four years, for example, you'll go from being a Bronze customer to a Silver, meaning you'll have access to better rewards.
Some of the rewards include across the tiers include:
- Passes to see Alice Cooper at his Sydney concert plus a meet and greet with the rock star himself together with flights and accommodation.
- Double passes to watch the Australian Grand Prix from a fully catered corporate suite and an opportunity for a meet and greet with the drivers.
- Walk the red carpet at the 2019 AACTA Awards with VIP Treatment, professional hair and make-up styling, and tickets to the ceremony and after party.
- A private dining experience at The Great Australian Bake Off’s Matt Moran’s Chiswick restaurant for you and ten friends including a tour of the kitchen and garden with Matt.
- Visit the Wentworth set for a behind the scenes tour and meet the stars of the show.
- A home styling experience with Selling Houses Australia’s Shaynna Blaze with a dedicated shopping budget to spend on a new look for your home.
Lifehacker Australia confirmed with Foxtel some of the specific rewards you'll get depending on your tier.
Bronze: 0 to 3 years
- Welcome Gift (Foxtel Store Movie)
- Tickets and competitions
Silver: 3 to 8 years
- See it first
- See more (Bonus video-on-demand)
Gold: 8 to 15 years
- Free multi room set up
- 50 per cent off iQ4 Upgrade
Diamond: More than 15 years
- Exclusive priority service
- Free iQ4 upgrade
- Free home move
How can I check my status?
To check your Foxtel First status and any available rewards, head your My Account settings in a browser or the MyFoxtel app. After an app update, a little star menu option should appear in the bottom centre of your app. You'll then be able to select it to check out where you're at.
New customers will get also get a free Foxtel Store Movie once they join.
Foxtel has just announced it's offering Netflix content to existing iQ4 customers, rolling out progressively from today. The changes mean two million Foxtel users (out of five million across Australia) who hadn't previously had access to Netflix, will now be able to access the streaming giant's content, according to figures supplied by Roy Morgan.