The plastic figures, based on characters in Disney’s new movie The Lion King, are aimed for kids but are really intended to sway the shopping habits of parents (you get one for every $30 you spend). They have inspired some very bad adult behaviour – with the worst behaviour arguably that of Woolworths itself.
The Woolworths Group proclaims “family-friendly values”. Just last month it announced it would get out of liquor and pokies. Yet it has targeted children with a manipulative promotion that relies, among other things, on the same psychological triggers that can promote gambling addiction in adults.
Why we collect
Collectible promotions are tried and true. We seem to be hard-wired to collect things.
As anyone who works in a school or childcare centre will attest, Australian parents come up with some pretty weird names for their offspring - including Google, Tron and Hippo. While most names are reluctantly approved by the state or territory's Registry of Births, there are a few that you just can't get away with.
Here is your Netflix binge-list for the week, fresh from the Australian servers! This week sees a stack of Netflix Originals hit the service, including the long awaited followup to Jim Henson's The Dark Crystal, heartwarming family flick Wonder, the fun, dumb G.I. Joe: Retaliation and epic zombie movie World War Z.
Read on for everything coming to the service for the week of August 26 to September 1.