Domino’s Is Making Vegan Beef A Reality

Domino’s Is Making Vegan Beef A Reality
Image: Supplied

You’re about to order pizza for your friends during a night in but a few of your friends don’t eat meat or cheese. To keep them fed, you opt to grab a few vegan-suitable options but what if we told you there was another way?

you won’t need a secret menu

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The plant-based alternative will be available for meaty pizza favourites like Beef & Onion, Beef Taco Fiesta and even the damn Beef Loaded Burger. Made from soy protein, the plant-based beef has no artificial colours and is somehow lower in saturated fat and higher in protein.

Global Development Chef Michael Treacy said Domino’s worked with Australian companies to create a unique meat replacement.

“Our plant-based ingredients were created especially for us and can’t be found anywhere else on the planet,” Treacy said in a media release.

“We tried and tested hundreds of flavours and variations from around the world before settling on a plant-based ‘beef’ which has a similar taste and texture to our existing beef.”

You can sink your teeth into the plant-based range when it’s available for customers from September.

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  • Firstly, “Plant-based beef”? What a ridiculous oxymoron! The only plant-based beef that exists is the stuff that grows on cows!. Anything else is a plain and outright lie.

    Secondly, why do vegetarians/vegans still want food that tastes and feels like meat? If you want to be veg*an, then be satisfied with the veggie taste.

    I have been to Indian vegetarian restaurants where the food was absolutely delicious and filling, and NO pretense was made at all about it resembling meat in any way.

    • I’m not vegetarian/vegan, but the way I see it is that they aren’t disputing that meat isn’t delicious, it’s just the whole treatment of animals / killing them thing that they don’t like and support.

    • Secondly, why do vegetarians/vegans still want food that tastes and feels like meat?

      I guess you could equally ask why carnivores want food that looks and tastes nothing like meat. For example sausages, burgers, in fact any cooked or seasoned meat. It’s just a shape, texture or taste that some people (veg*n or otherwise) may find satisfying, And as per @nazgeek, some (if not most) are doing it for ethical and/or environmental reasons, not because they don’t like the taste.

  • I know many vegans that love the taste of meat but won’t eat it for ethical and environmental reasons. I’m not a vegan but will always take the plant based substitutes when available.

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