Domino's Is Making Vegan Beef A Reality

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You're about to order pizza for your friends during a night in but a few of your friends don't eat meat or cheese. To keep them fed, you opt to grab a few vegan-suitable options but what if we told you there was another way?

Vegans don't have to awkwardly force their meat-hungry mates ditch meat around them anymore because Domino's has just announced they're introducing plant-based meat options and you won't need a secret menu to get them.

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The plant-based alternative will be available for meaty pizza favourites like Beef & Onion, Beef Taco Fiesta and even the damn Beef Loaded Burger. Made from soy protein, the plant-based beef has no artificial colours and is somehow lower in saturated fat and higher in protein.

Global Development Chef Michael Treacy said Domino's worked with Australian companies to create a unique meat replacement.

"Our plant-based ingredients were created especially for us and can’t be found anywhere else on the planet," Treacy said in a media release.

"We tried and tested hundreds of flavours and variations from around the world before settling on a plant-based 'beef' which has a similar taste and texture to our existing beef."

You can sink your teeth into the plant-based range when it's available for customers from September.

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Comments

    Firstly, "Plant-based beef"? What a ridiculous oxymoron! The only plant-based beef that exists is the stuff that grows on cows!. Anything else is a plain and outright lie.

    Secondly, why do vegetarians/vegans still want food that tastes and feels like meat? If you want to be veg*an, then be satisfied with the veggie taste.

    I have been to Indian vegetarian restaurants where the food was absolutely delicious and filling, and NO pretense was made at all about it resembling meat in any way.

      I'm not vegetarian/vegan, but the way I see it is that they aren't disputing that meat isn't delicious, it's just the whole treatment of animals / killing them thing that they don't like and support.

      Secondly, why do vegetarians/vegans still want food that tastes and feels like meat?

      I guess you could equally ask why carnivores want food that looks and tastes nothing like meat. For example sausages, burgers, in fact any cooked or seasoned meat. It's just a shape, texture or taste that some people (veg*n or otherwise) may find satisfying, And as per @nazgeek, some (if not most) are doing it for ethical and/or environmental reasons, not because they don't like the taste.

    I know many vegans that love the taste of meat but won't eat it for ethical and environmental reasons. I'm not a vegan but will always take the plant based substitutes when available.

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