If you've swung by Macca's recently, you may have noticed a series of posters promising "hotter, juicier and tastier" burgers. This isn't just empty marketing - the Big Mac, Quarter Pounder and Cheeseburger you know and love have been replaced with all-new cooking formulas. Here are the changes.
Last week, McDonald’s announced some big changes to its 'McClassic range' (namely, the Big Mac, Quarter Pounder and Cheeseburger.) The trio of famous burgers are now subject to a new cooking process, resulting in hotter and juicier burgers that have a slightly different aftertaste.
According to McDonald's, the new formula came off the back of extensive research, testing and trials.
“At Macca’s, we’re incredibly proud of the quality of the food we serve our customers, but we are always looking for ways to give our customers the best tasting menu we can," McDonald’s explained in a statement.
"We’ve reviewed all of the steps and elements that go into serving our classic burgers to ensure they are the very best they can be – and here in Australia, we’ll be the first country in the world to serve these hotter, juicier and tastier burgers at every one of our restaurants.”
So what's different? The biggest change is the way patties are seared - this is now done more quickly for a juicier finish. The onions are also added to the grill to impart more flavour.
The buns have been changed as well, with McDonald's using a softer bread that is freshly toasted prior to serving. There have also been some minor tweaks to Big Mac's special sauce. (That last one is sure to cause some consternation among Big Mac fans - they like the sauce as is.)
McDonald's reckons its customers will vastly prefer the new-taste burgers to the old versions. Mind you, Arnotts said the same thing about its "new and improved" Shapes biscuits and we all know how that turned out.
The improved burger range are available now at McDonald's restaurants nationwide. We're keen to hear your thoughts on the new taste. Is it better? Worse? Or are the changes imperceptible? Let us know in the comments section, and look out for a Lifehacker Taste Test, coming soon!