Apple has let slip it will be holding a special media event at its California campus on March 25, 2019. Rather than a new iPhone or laptop, the event will centre around an intriguing new subscription service for iOS. Here's everything we know.
According to a report from the vestiges of Buzzfeed, next month's Apple event will focus on a premium Apple News subscription service that will set you back US$10 per month. The app will grant users access to paywalled articles from participating news outlets, even if they don't subscribe to any websites.
In Australia, this would potentially include all News Corp publications that require a membership fee to access, alongside popular news sites like SMH and Crikey. Instead of forking out for all these services, you'd pay one ongoing fee to Apple with the partnering outlets receiving a cut.
It will be very interesting to see how successful this venture turns out to be. Most consumers balk at paying for online news - but if you package multiple sites into an all-you-can-eat service, the prospect suddenly becomes more palatable.
There's a chance Apple will also share more details about its Netflix challenger at the event, which follows a similar subscription model. This service is tipped to launch sometime in April, so the dates match up nicely.
The company has reportedly invested more than $1 billion into original programming. There are currently more than 20 shows in development.
Whether any of these programmes will resonate with audiences and transcend into "tent pole" franchises remains to be seen. Worryingly, the emphasis appears to be on family friendly and PG fare which rules out any Gane Of Thrones-style gore and nooky.
There has long been rumour of Apple starting its own video subscription service to challenge Netflix. Until recently, it had been lumped in the same speculative basket as Apple HDTVs and Apple self-driving cars.
We'll bring you all the news from the event on March 25. In the meantime, tell us what you think about Apple's 'Netflix-for-news' concept and video streaming service. Do either tickle your interest? Share your thoughts in the comments.