LG is launching a new type of TV technology that has the potential to transform the industry: rollable OLED panels. Similar in concept to an electric garage door, this will allow users to 'roll up' their TV when not in use. More excitingly, it could lead to much larger screens. Here are the details!
With the exceptions of 4K and HDR, there haven't really been any exciting developments in the world of smart TVs. (Anyone who suggests 3D really needs to take stock of their life.)
This could all be set to change in 2019 however, with LG set to unveil an all-new form factor: rollable TVs. According to a person "familiar with the matter" who spoke to Bloomberg, LG will start selling the panels sometime next year. (A 'proof of concept' prototype has already been shown off at LG’s research centre in Seoul earlier in the year.)
From the report:
The envisioned 65-inch TVs will retract automatically at the touch of a button...They will sport organic light-emitting diode or OLED screens, which produce crisper images and fold more easily than traditional LCD or liquid-crystal display panels.
Apparently, LG is betting big on the success of this new form factor as it looks to reverse rapidly declining TV sales.
While it certainly looks impressive, we're not convinced the average consumer will want to pay a premium to essentially hide their television. Indeed, a big-screen TV is the accepted centrepiece of modern lounge rooms.
With that said, we're intrigued by the other possibilities offered by this technology: namely, bigger screens. The logistical problem of storing and transporting large TVs are effectively eliminated here, both on the retail side and in the home.
With any luck, this will result in truly mammoth panels for the sports fans and movie buffs among us. In other words, owning your own private cinema may no longer require a mansion.