This Is How Spotify Curates Ads For You

Photo via Ian Waldie/Getty Images

If you like making playlists, you're more likely to buy video games. That's some of the data Spotify collected for its new tool, Spotify.Me, which helps brands use people's listening habits to predict their personality traits and better market products to them.

Spotify analyses users' listening habits based on three factors: how much they listen to new music, the number of different genres of music they listen to, and how much they make and listen to playlists. Listeners are then categorised based on these habits, and Spotify predicts what activities they're more likely to do and their shopping habits.

For example, Eclectics aren't loyal to any particular genre and are more likely to stream TV and movies on a regular basis.

Check out what Spotify thinks you're more likely to do by signing onto Spotify.Me with your Spotify account.

Spotify Thinks People Who Always Listen to the Same Songs Are More Likely to Buy Energy Drinks [The Verge]


    Their data looks like rubbish. My all time favourite artist / track is supposedly from an album released in the last month. There is a stack of tracks rated high in danceability from an artist I have never heard of. My peak usage period is apparently when I'm not at home (I don't use Spotify anywhere else).

    Classical music is either not counted or has been disassembled into a myriad of tiny genres that don't show up in my top 10.

    It all looks a bit fishy.

    Last edited 04/11/18 3:25 pm

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