If you like making playlists, you're more likely to buy video games. That's some of the data Spotify collected for its new tool, Spotify.Me, which helps brands use people's listening habits to predict their personality traits and better market products to them.
Spotify analyses users' listening habits based on three factors: how much they listen to new music, the number of different genres of music they listen to, and how much they make and listen to playlists. Listeners are then categorised based on these habits, and Spotify predicts what activities they're more likely to do and their shopping habits.
For example, Eclectics aren't loyal to any particular genre and are more likely to stream TV and movies on a regular basis.
Check out what Spotify thinks you're more likely to do by signing onto Spotify.Me with your Spotify account.