Video: When most people choose a wine, they consider price. While it’s easy to gravitate towards the stuff in boxes at the front of the store, there are affordable gems to be found all around the shop. Such was the case with our Lifehacker staff writer, Alicia, whose expertise in personal finance inclines her toward more sensible purchase options.
As Jake Cahill of Vanderbilt Wine Merchants points out, shopping at a smaller store means that the cheaper options are more curated — if a store has limited space, they want to make sure they offer quality options at a variety of prices. Which means there’s never any judgement when a customer isn’t looking to drop hundreds of dollars at once.